About Us

We are here for the modern woman who may be busy in her life, but she still wants to look good on every occasion.

We embody the philosophy that fashion is what you make it and that every woman, no matter her age, can work the latest trends into her wardrobe, seamlessly. Our selection ranges from casual bohemian chic to sophisticated and elegant. It's an electric mix of current women’s fashion must-haves to simple, classic, timeless pieces.

We understand the need for convenience due to time constraints in the busy lives of women. The website is designed with that in mind.




Flaricent was founded by Irena Iverson.

She earned her MBA from University of California, Irvine and worked in finance for many years. But her passion was fashion and she always had a keen eye for what works for a busy modern woman.

Irena worked as a stylist as well and her work has been published in numerous fashion magazines around the world.